The Movie Business - What Does It Entail?
The process of legally obtaining a copy of a motion picture is called cinema distribution . When distributing a motion picture, the term 'commerce' often gets thrown into the mix. While that is appropriate in some ways (like I could stroll into a store and purchase anything I desired), in others it creates confusion. I will try to clarify the difference between distribution and commerce below. Distribution is the act of making a motion picture available for viewing by a wide audience. This is usually the responsibility of a distributor, who would decide the most effective marketing strategy for their product. For instance, a distributor of video games would likely focus on the benefits of providing a service that directly benefits customers, rather than trying to build brand loyalty or trust with a hyper-local clientele. Commerce, on the other hand, is an activity that occurs outside of the distribution process. In other words, there's no guarantee that a distributor will d...